Bontà Italia
One of the UK’s largest Italian food importers and wholesalers, Bontà Italia wanted a new website that told its story. I worked with design agency The Concept to create a site that worked for a B2B audience without making the business look like a cash-and-carry.
The work
To tell Bontà Italia’s story, I talked to the company’s founders and developed a narrative around honest food production and wholesale expertise. Their enthusiasm for Italian ingredients also needed to be evident. I also developed a style for product descriptions that put the provenance and quality first.