EXANTE
EXANTE is a trading platform for financial professionals and institutions. I’m working with the head of content to develop web copy, messaging themes and thought leadership content for execs. We’re also building content for EXANTE’s customer profiles, from a advice for asset managers on picking a better broker to a guide to starting a family office.
The work
Content creation
I’ve been involved with creating multiple content types for EXANTE, including:
Using Shorthand to create dynamic and responsive documents for internal and external audiences.
Devising and writing how-to-guides for target audience types.
Working with the marketing team to create LinkedIn ad campaigns.
Writing web copy for a programme of rolling updates.
Thought leadership
Working with PR and the content team, we’re helping EXANTE’s CTO increase his visibility with a series of blog posts. We’re then splitting up each piece of content and creating six month’s worth of LinkedIn posts from them, in one go.